People make all the difference at Catalyst…experienced, dedicated people who understand and care about our business, and are committed to helping us grow.

Stephen Mickolajczyk, Director of Marketing & Business Development, Back To Basics Toys

Online Marketing Services - Frequently Asked Questions

Should your website have a Unique Value Proposition?

Yes, this is a tool to help engage consumers in an interactive relationship with your website. This can range from a coupon for $ or % off, to a recipe or even a household tip. Depending on your offer you want to be sure to get the consumer interested and interacting with your website.

How Important is Search Engine Optimization (SEO)

The process of making your site and its content highly relevant for both search engines and searchers is critical to the success of your website. By utilizing SEO you will be bringing traffic to your site and increasing your websites visibility.

Paid Search Marketing - how can it be an effective tool for growing my file?

Proper management of your Paid Search program is crucial to the success. Your marketing team along with your service bureau must work hand in hand to make sure all proper search terms are being used, testing must be done. Non productive terms need to be dropped and new ones implemented. Make sure to share changes in your catalog, your website, outgoing emails are shared with your service provider so that terms can be updated and make sense to your business.

Affiliate Marketing - Is it for you?

If your Affiliate Marketing program is managed correctly it can generate revenue to your bottom line and help increase your email housefile. This type of program needs to manage carefully in order to ensure that it's profitable and it's the right fit for your business.

Should my business be on Facebook?

If social media fits into your marketing plan, then Facebook would be the place to start. Getting started is very easy and you control the cost based on what you set your own budget at on a daily basis. Facebook's demographics are pretty broad and you can target your message to the audience you want. Viral marketing has evolved and Facebook would be a great place to test the waters.

How do you earn trust on your website from consumers who do not know you?

Avoid mixed messages; include all the details and exceptions of special offers so recipients are not left wondering what the catch is and feeling disappointed once they find out. Ask for feedback from your customers, product reviews, and customer services reviews. With the many websites out there, you need to show that your site is the best place to shop.

How to keep customers coming back.

Simple things like making sure every effort is made to show customers that you want your relationship with them to extend beyond their first purchase. Follow-up up after their interactions with your brand by sending them thank you emails. Send them special "customer" only emails, not only offering a promotion but new products, something new at your company. At special times of the year send a non-promotional greeting card email that reinforces a relationship outside clicks and conversions.

Other tips and advice

For more information on how Catalyst Direct Marketing can help you grow your business and drive revenue, please contact us.