At Catalyst we consider ourselves a part of your business, a member of the team, rather than an "outside" vendor. In many cases we essentially operate as our clients' in-house circulation department. That level of input may not be necessary or appropriate for your organization, but the attitude is still the same regardless; we're working for you, and looking to grow your company and maximize your profits. In some cases that can mean telling you to mail less, or utilize your house file more rather than prospecting, or suggesting that you increase usage of participative databases. The Catalyst approach is that what helps you grow ultimately helps us.
The proper attitude has to be backed up with knowledge and experience. You receive the full benefit of our experience and knowledge of mail planning, list research, segmentation, selection and analysis, database development and utilization, merge purge techniques, modeling and regression programs, and more.
The philosophy behind Catalyst is one of a commitment to quality, service, and a high level of involvement in our client's businesses. Our aim is to bring far more than data cards to the table; to incorporate services such as mail planning and response analysis into the usually purely sales-oriented mailer/broker relationship. By doing so we feel that we can help our clients achieve greater profitability, and thereby help them to grow substantially.
Not all companies need all of the services we offer. Our involvement varies according to an individual client's needs, stage of growth, and comfort with revealing intimate details of their business. By no means do we feel these services are valuable only to start-ups or smaller, understaffed companies. Even if you have personnel dedicated to handling these services, there is substantial value in having another set of eyes on your bottom line...giving you a perspective with a broader view of the marketplace than can be garnered from working with just your company. We naturally seek to align ourselves with companies whose needs and market positioning match up squarely with what we have to offer. In working with a client, we seek to establish a genuine partnership that maximizes each other's abilities and resources.